This November, Downtown Van hosted a Holiday Influencer Tour at CF Pacific Centre.

Influencer tours offer Downtown Van member businesses a unique platform to showcase their products and services to a select group of local influencers and content creators. These tours provide a direct way for businesses to engage with their target audience in an authentic, and interactive manner helping to foster awareness and interaction! While collaborating with influencers can often be a costly endeavour, particularly for small businesses, participating in our tours offers a cost-effective opportunity to establish a strong online presence without the typical financial burden.

Diptyque

Our first stop inside the CF Pacific Centre was Diptyque, the Parisian luxury brand known for its high-quality scented candles, perfumes, and home fragrances. The brand’s signature candles, known for their elegant design and exceptional fragrance, have made Diptyque a beloved name in the world of luxury home and personal care. As we toured their beautiful smelling store the influencers got to see and capture Diptyque’s holiday specials, gifting ideas and gift sets from fragrances to candles, to bath & body care and home decor!

You can visit Diptyque inside of CF Pacific Centre, or check them out on Instagram.

Jo Malone

Our second stop was Jo Malone, a luxury British fragrance brand renowned for its high-quality perfumes, candles, and skincare products. Known for its refined, elegant scent compositions, the brand offers a wide range of distinctive fragrances that blend natural ingredients with unique, sophisticated notes, all designed to elevate the everyday experience with luxury and scent. The influencers had the chance to try Jo Malone’s signature “fragrance combining,” which allows customers to layer different scents together to create a personalized aroma. They also enjoyed a complimentary hand massage and a custom fragrance engraving, some of the in-store complimentary services available to customers.

You can visit Jo Malone inside of CF Pacific Centre, or check them out on Instagram.

L’Occitane

Our third stop was L’Occitane, the French skincare and cosmetics brand known for its luxurious products made with natural ingredients sourced from the Provence region of France. The brand emphasizes the use of high-quality botanicals to create a wide range of skincare, body care, and fragrance products that nourish and enhance the skin. Our influencers created their wish lists of L’Occitane products and enjoyed gifts from their holiday special advent calendar, as they showcased everything the store has to offer to their followers.

You can visit L’Occitane inside of CF Pacific Centre, or check them out on Instagram.

Steve Madden

Our fourth and final stop of the tour was Steve Madden, a global fashion brand known for its trendy and stylish footwear and accessories. Steve Madden is recognized for its innovative approach to footwear and its commitment to making high-fashion styles accessible at affordable prices as it combines bold designs with a youthful and edgy aesthetic. At their store, the influencers had a chance to try out their favourite shoes and shared these moments with their followers while showcasing their favourite pieces and upcoming holiday deals.

You can visit Steve Madden inside of CF Pacific Centre, or check them out on Instagram.