This March, the DVBIA partnered with Go2 Productions and Fairmont Hotel Vancouver to bring a spectacle of colourful light projections to the downtown core.
From March 6th – 12th, BRIGHT Downtown served as a safe outdoor activation with digitally projected artwork and animations visible on the east façade of Fairmont Hotel Vancouver.
The audio-visual experience tackled the theme of “Tangled,” which visually translated into an array of shapes, forms, and beings. Taking place during a traditionally dark and wet time of the year, the intent of the project was to bring joyful and bright imagery to downtown that would help to “Light Up Your Night” – creating a positive and up-lifting feeling for the year ahead.
“Fairmont Hotel Vancouver takes great pride in being a prominent cultural and social destination within the heart of Downtown Vancouver,” says Adam Laker, General Manager at Fairmont Hotel Vancouver. “Having this opportunity to collaborate with the Downtown Vancouver Business Improvement Association on a program like Bright Downtown means a great deal to myself and the Fairmont Family, and we are thrilled to be able to offer our support in creating this safe and enjoyable experience for our community.”
For a look back at some of the best snapshot’s of Bright Downtown, check out #BrightDowntown on Instagram and Twitter.
View the full video of BRIGHT Downtown below!