DVBIA Sponsorship of Festivals and Events

Why does the DVBIA sponsor festivals and events in the downtown core?

Art has the power to elevate and transform communities. The DVBIA is proud to contribute to a thriving arts and culture scene in downtown Vancouver, including the many festivals that we sponsor throughout the year. Beyond bringing culture and vibrancy to the downtown core, large festivals and events make a significant fiscal impact on our city. For example, the BMO Marathon, which the DVBIA supports, brought nearly $60 million to Vancouver with its 2019 event. Attracting and retaining large-scale events to the downtown core benefits employees, tourists, and residents, and we plan on enhancing our sponsorship program in 2020 when our ten-year mandate is renewed.